Why do you have a website?
For one reason only – to make money. Income can be generated through:
- Direct online sales
- Lead generation
- Reputation-building
A properly designed website will do all three. Any legitimate mortar-and-brick business these days needs to have a web business to effectively compete in the marketplace – it’s not an option.
What does it mean to have a website?
Building an online presence is like opening a second branch to your business. You must:
- Rent space (the website).
- Market your new location (search engine optimization, blogs, newsletters, social networking).
- Choose appropriate décor (manage, update, & develop content on your site).
- Staff your new office (retain copy editors and graphics, xHTML, PHP, Flash, Java, & domain management specialists).
Why do you need a website management team?
- You don’t have time to do it all yourself, nor is it your core expertise.
- You don’t want to act as general contractor to outside consultants who each want to do things their own way, or who don’t know how to work together.
- The cost of hiring full-time personnel to specialize in all the necessary areas of expertise can be astronomical!
What else do you need besides a website?
To be most effective in developing an online identity, you should integrate your website with social media (LinkedIn, Facebook, YouTube, Twitter), blogs, press releases, and e-newsletters, for starters. It’s also important to have a consistently branded image – from logo, to color scheme, to tagline, to print media. And nobody will find your website unless it’s set up with search engine optimization (SEO), building upon strategic keywords. We can help you design and implement each of these facets.
See Our Web/Online Presence Services & Plans for more information.
